Employee welfare

 In wake of a high employee attrition rate in 2015, the company decided to offer flexible working hours and to provide medical facilities to its front-end staff, among other benefits. With that, the company has managed to reduce the attrition rate to 35% in 2017, from 80% in 2005, while the industry average is still 50%.

Employee welfare initiates called 'LIFE 'and 'LEAP' were run by the company. LIFE standing for Learn – Implement – Fastrack – Expert and LEAP for Landmark Education are two in-house programs that provide technical and soft skills to the front-end employees and enables them to get a degree in retail management, respectively.

The company also held employee appreciation programs such as the Clash of Icons, Make a difference; Incentives and Long Service awards are given periodically to deserving employees. Corporate Theatre was another informal learning technique used by Lifestyle to educate, entertain and engage its employees.